Streetline 
Aluna Luxe
Customers were reaching the store, but had to work too hard to understand what they were buying.
Founder-led design and engineering studio
Websites, online shops and software built around the real problem.
Streetline designs and builds websites, ecommerce, web applications and operational tools for businesses whose needs go beyond a template. One founder stays responsible from the first conversation to launch.
Selected work
Built to solve, not just to display.
Problems Streetline solves
Start with what isn’t working.
You do not need to know yet whether the answer is a website, an app or a change to how something runs. Describe the symptom. The right build follows from it.
Customers can’t tell what to buy.
The products are good, but the website leaves people to work out the differences on their own.
Websites and online shops organised around the buying decision
Aluna LuxeShopify rebuildPeople keep asking staff for things they could find themselves.
Directions, service details and next steps are explained again and again because the information is not where people look.
Self-service tools and interactive guides
Eden WayfinderIndependent prototypeCustomers need to trust you before they get in touch.
Services are hard to compare, claims have not been checked, and the enquiry form asks the wrong questions.
Business websites and enquiry journeys
SolasavePre-launch websiteThe website works, but it doesn’t feel like the business.
A template makes a distinctive brand look like everyone else.
Identity-led websites and digital experiences
VIPONSSIIn progressWork still runs on spreadsheets, inboxes and copying between tools.
Quotes, bookings, records and updates depend on someone remembering to move information by hand.
Custom web applications and operational tools
How Streetline works
One route from the problem to something that works.
Understand the problem where it happens, agree the most useful first step, test the risky part early, then build only what has earned the investment. Open any stage to see what happens in it.
Follow the route from an unclear brief to a focused scope, a working test and, where justified, a dependable production build.
Open a stage to see how the problem is defined, tested and developed.
- Clearer journeys — Customers can find, understand and complete the next step with less uncertainty.
- Less manual work — Staff spend less time explaining, copying information and working around disconnected processes.
- Better decisions — Useful signals show what is working, where people still struggle and what deserves attention next.
Where you can start
Discovery & decision brief
You can see the problem but not yet the right fix.
Focused prototype or pilot
You have an idea that needs testing before a full budget.
Production build
You know what is needed and want it built properly.
Support & improvement
It is already live and needs to work harder.
The studio
Work directly with the person responsible for the outcome.
Streetline is led by Timothy Arole, who handles the strategy, design and engineering. The person you first explain the problem to is the person who designs and builds the answer, so nothing is lost passing a brief from a salesperson to a designer to a developer.
Specialists are brought in only when the work genuinely needs them, and you will know who they are and why.
Bring the part of the business that is not working as it should.
Describe where customers lose confidence, where staff repeat avoidable work or where the current setup keeps being patched. You do not need to arrive with a finished solution.