

Aluna Luxe
Traffic was reaching the store. The buying journey needed a clearer commercial and product system.
Selected work
Client work, independent products and working prototypes, each labelled by its real stage. The aim is to make the thinking, decisions and current evidence visible without presenting unfinished work as a finished result.


Traffic was reaching the store. The buying journey needed a clearer commercial and product system.


The brand needed a digital presence with the same point of view as the clothes.


Customers need to understand the services and trust the claims before they enquire.


A static directory can show where a shop is. It cannot guide someone there.